OTTAWA, ONTARIO, CANADA: dna13 has announced its newest product, Release 7, which helps bring the volume of traditional and electronic media information down to scale for quicker and more insightful results. Release 7 aids with monitoring, scoring and reporting business flows. Customers can now score and analyze coverage on more than 15 new dimensions, such as story prominence, key message pickup, and assign coverage to issues or campaigns for real-time reporting, and have access to an increased assortment of high resolution, interactive charts.