TransMedia expands to Europe
BOCA RATON, FL: TransMedia Group has formed TransMedia Europe and named NFL Europe consultant Neil Reynolds as associate director of European operations. Reynolds will work out of offices in Kent, outside London. Reynolds is a former journalist who covered the NFL for British publications First Down and Gridiron before joining the NFL as PR manager for all of Europe in 2002. While at the NFL, he built and launched www.nfluk.com and produced nflukTV, an online TV station offering daily NFL content.
